So what exactly do you do?
– As it pertains to sneakers, we can pretty much make anything. The easiest way to explain it is: we buy sneakers at the store, take them apart, then rebuild them to our specifications.
Why does everything look like you can buy it at any sneaker store?
– As sneaker artisans, that is our ultimate goal. While we make “wearable art”, we put the emphasis in “wearable”. We want to make sneakers that make you want you to go out and wear them with pride and when someone asks you where they can buy them at, we want you to be able to say that you can’t buy them anywhere because they were custom made especially for you.
Are the shoes on this site for sale?
– The shoes on this site are either personal pairs, customer orders, samples, or editions done in the past and are not for sale. The purpose of this site is an archival record only. We do create made-to-order pairs and editions for individuals and companies on an at-will basis via inquiry only.
What does a typical custom pair cost?
– A made-to-order custom pair of sneakers will start at a minimum of $1,000. All made-to-order products must be paid in full before started. Pricing will vary depending on the materials used, customizations, and complexities of the design.
Why do they cost so much?
– We value the craftsmanship of our work and we use premium and genuine materials to construct as well as offer an insane amount of customization and personalization that most people and companies cannot achieve or compete with. Factoring in all of the costs (sourcing and acquiring materials, base sneakers, designing, labor and production, etc.) we charge what we feel is a fair price for a hand-crafted and extremely limited or one-of-a kind product.
Why won’t you make my custom the way I want it?
– We don’t consider what we do a business, but rather, an art. If we feel a design compromises our artistic integrity or is not in sync with our brand identity and design aesthetics, then we simply will not do it. As you can see from our previous work, we DO have a wide scope, but the main rule we follow is that if it’s something that we would not personally wear, then we won’t make it.
If I want a custom pair done, what are my options for sneakers?
– The models we’ve done in the past are: Nike Dunk (all iterations), Nike AF1 (all iterations), Air Jordan I (all iterations), Nike Vandal High, Nike Court Low, Nike Free Mercurial Superfly, Nike Bruin, Adidas Stan Smith, Adidas Samba, Adidas Top Ten Hi, Adidas Forum, Adidas Superstar, Adidas Ultraboost, Adidas Rivalry, Converse All-Star Lo, Converse All-Star Hi, Puma Clyde.
Please inquire if you have a design for a sneaker that we have not listed or previously made.
Why won’t you make *insert sneaker name here*?
– The majority of the time, we just don’t have the capacity or equipment to make certain pairs of sneakers. Sometimes, we just haven’t made it yet! If it’s possible to make, or we have made it in the past (such as the Adidas Crazy 1), it may be that we are just not comfortable enough with making that style for a customer, or just prefer not to make that style again. The only Air Jordan model we will work on is the AJ I. We will not work on any other Air Jordan models for custom orders. WE WILL NOT reproduce another customizer’s designs nor will we reproduce pre-existing Nike designs (Tiffany’s, Paris’s, etc.) in any capacity for purchase.
Is what you do legal? What does Nike say?
– Yes. We are creating art. What you do with it after it leaves our studio, is at your discretion. Provided we buy authentic product (which we will ALWAYS do) and don’t compromise the integrity of the design or trademark of a brand (which we will NEVER do deliberately), nor market the sneaker as our own product and only market our work as a service, then everything we do is fine. Think about it as akin to what auto shops do to cars like in the movie “Fast and the Furious.” They take cars and strip them down, sometimes to as little as the chassis, and re-build and customize them with exotic body kits, paint jobs, and engines while still maintaining the general characteristics of the design. Essentially, this is what we do but with sneakers.
Why do you reconstruct as opposed to other methods of customization?
– We prefer to reconstruct sneakers because it gives us the maximum ability to provide endless customizations and fully realize our ideations.
Do you supply the sneakers or should I?
– We will provide the base sneakers to ensure the authenticity and condition unless you are a sneaker brand or official retailer and can send us the shoes directly.
How long does it take?
– Labor time can take anywhere from 20-100 hours per pair, but ideas and designs can take years to develop. When we commit to making a pair, it has to be made the best way we know it can be made before we will let it leave our studio. You can usually expect a finished pair in 10-12 weeks. We offer the service of customization between our real life jobs and commitments. Everything is made on a first come, first served basis.
Can I play sports in your sneakers?
– If you choose to wear our sneakers, we encourage casual wear only. Sure, you could play sports or go for a run in them (we have), but they might not hold up as well as or for as long as current technological and sports-specific footwear. Enjoy your sneakers, but take care of them.